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5 Best Graphic Design Tools with Free Plans for Beginners 2024

In this age of the picture, it's all about feeding the eyes and getting your graphics to attract attention that will almost be a must. Whether you’re an aspiring entrepreneur, a social media enthusiast, or just someone with a creative streak, having access to effective graphic design tools can significantly enhance your digital presence. Fortunately, several free graphic design tools are available, each offering unique features suited for beginners. This comprehensive guide will explore the top five graphic design tools with free plans, highlighting their features, benefits, ideal uses, and pricing details.

Comparison of the 5 Best Free Graphic Design Tools for Beginners in 2024

Best Graphic Design Tools with Free Plans for Beginners

1. Canva

Canva has changed the whole storytelling way concerning graphic design. Canva is a great app for designing pictures for social media and it’s free. The app is simple to use by all ranging from novices to professionals. Its broad range of templates and design elements makes it a preferred choice for creating professional-looking graphics with ease.

Canva Logo - Best Free Graphic Design Tool for Beginners in 2024

Features:

Canva's free plan includes access to a vast library of templates, stock photos, illustrations, and design elements. The tool’s intuitive drag-and-drop interface simplifies the design process, allowing users to create high-quality visuals without a steep learning curve. Canva supports a wide array of design projects, including social media posts, presentations, posters, and marketing materials.

Design Templates and Elements:

One of Canva’s standout features is its extensive collection of templates. Users can select from thousands of pre-designed layouts tailored for different purposes, including social media graphics, presentations, flyers, and more. You can easily make these models your own. Add words and pictures as you like!

User Experience:

Canva's UI is mostly about the concept of study and speed. Beginners will find it easy to navigate through various design options, and the tool’s real-time collaboration feature allows multiple users to work on the same project simultaneously. This is particularly useful for teams or collaborative projects.

Pricing:

  • Free Plan: Access to a broad range of templates, photos, and design elements. Limited to basic features.
  • Canva Pro: Canva Pro is available for a monthly subscription of $12.99. This subscription also offers an annual payment plan that goes for an affordable $119.99 only! Includes advanced features like brand kits, additional storage, and premium templates.
  • Canva for Teams: $14.99 per month per team member. Brings up new devices and capabilities for collaborative work for bigger teams.

Pros:

Extensive Template Library: Canva’s free plan offers a diverse range of templates that cater to various design needs. This is especially beneficial for creating engaging social media content.

Ease of Use: The drag-and-drop capability and user-friendly interface make it attainable even for people who have no former design background.

Collaboration Features: Canva provides the function of real-time collaboration on the project by all users, therefore it is a perfect choice for creating design work in teams.

Cons:

The Use of Limited Advanced Functionalities: Certain features that have premium templates and advanced designs, have only been reserved for the premium subscriptions of Canva. Users may encounter limitations if they require more sophisticated design tools.

Ideal for:

Canva is ideal for creating visually appealing social media graphics, presentations, and marketing materials. This user-friendly application is an excellent choice for a budding graphic designer looking to enter the field with little instruction.

Tips for Beginners:

To make the most of Canva’s free features, start by exploring its template library and customizing existing designs. Try and use different arrangements of the elements to see what the best for your content is. Utilize Canva’s educational resources and tutorials to enhance your design skills and learn new techniques.

2. Adobe Express

Adobe Express, previously known as Adobe Spark, is a powerful design tool from Adobe’s suite of creative software. It is designed to help users scale their side hustles and create professional-quality designs with ease. Adobe Express provides a free plan that comes with a full set of capable tools, which makes it a flexible choice for different design needs.

Adobe Express Logo - Free Graphic Design Tool for Scaling a Side Hustle in 2024

Features:

Adobe Express provides users with access to a range of design tools, including templates for social media posts, flyers, and banners. The tool integrates seamlessly with other Adobe products, allowing users to leverage Adobe’s extensive library of fonts, images, and design elements. Adobe Express also includes features for creating animated graphics and videos, adding an extra layer of creativity to your projects.

Design Integration:

One of Adobe Express’s strengths is its integration with Adobe Creative Cloud. Users can access Adobe’s high-quality assets and maintain a consistent design style across different projects. This integration is particularly useful for those who are already familiar with Adobe’s suite of tools and want to streamline their workflow.

User Experience:

Adobe Express provides a meticulously cultivated and wonderfully crafted interface. Beginners will find the tool easy to navigate, thanks to its organized design workspace and intuitive features. The ability to create animated graphics and videos adds a dynamic element to your design projects.

Pricing:

  • Free Plan: Includes access to basic features and templates. Some premium content and advanced features may be limited.
  • Adobe Express Premium: $9.99 per month. Offers access to premium features, more templates, and additional customization options.
  • Adobe Creative Cloud All Apps: $54.99 per month. Along with other Adobe Creative Cloud applications such as Photoshop, Illustrator, and others, Adobe Express is included.

Pros:

  • Integration with Adobe Creative Cloud: This allows users to access Adobe’s high-quality assets and maintain a consistent design style across different projects.
  • Professional-Looking Designs: The tool is designed to help users create polished and professional content quickly, making it ideal for branding and marketing efforts.
  • Versatile Design Options: Adobe Express supports a variety of design formats, including static images, animations, and videos.

Cons:

  • Watermark on Outputs: Some designs created with the free plan may include watermarks, which can be a drawback for users seeking a fully professional finish.
  • Limited Customization: While Adobe Express offers a range of templates and design tools, some advanced customization options are only available in the paid version.

Ideal for:

Adobe Express is perfect for individuals looking to build their brand identity or create high-quality promotional materials. Its integration with Adobe Creative Cloud and support for various design formats make it a valuable tool for side hustles and professional projects.

Tips for Beginners:

Explore Adobe Express’s templates and customization options to find the best fit for your branding or marketing needs. Utilize the integration with Adobe Creative Cloud to enhance your designs and take advantage of Adobe’s high-quality assets.

3. Pablo by Buffer

Pablo by Buffer is a simple design tool intentionally made for the instant creation of social media images.  This software emphasizes user-friendly and speed thus transforming it into a very useful instrument for people such as designers who often travel and create high-end graphs on their way.

Pablo by Buffer Logo - Quick Free Graphic Design Tool for Social Media Images in 2024

Features:

Pablo’s free plan offers basic design functionalities, including text overlays, image resizing, and a selection of background images. The tool is optimized for social media, providing preset dimensions for various platforms, ensuring that your images are correctly sized and formatted.

User Experience:

Pablo’s interface is designed to be straightforward and efficient. Users can quickly create and share images without the need for extensive design experience. The tool’s simplicity is its strength, allowing users to focus on content creation rather than complex design processes.

Pricing:

  • Free Plan: Provides access to basic design tools and functionality, including text overlays and image resizing.
  • Paid Plans: Pablo does not offer additional paid plans. Its primary focus is on providing a free, streamlined tool for quick social media image creation.

Pros:

  • Quick and Easy to Use: Pablo’s streamlined interface allows users to create and share images rapidly, which is ideal for time-sensitive social media posts.
  • Optimized for Social Media: The tool provides preset dimensions for different social media platforms, ensuring that images are correctly sized and formatted for each platform.
  • No Sign-Up Required: Users can access and use Pablo without the need for account creation, making it an accessible option for those who need to design on the fly.

Cons:

  • Limited Design Options: Compared to other tools, Pablo offers fewer customization options, which may be limiting for users looking for more advanced design features.
  • Basic Functionality: The tool’s primary focus is on social media images, so it may not be suitable for more complex design projects.

Ideal for:

Pablo is best suited for individuals who need to create quick, shareable images for social media. No unnecessary complexity would distract users from what is really important content creation if you let them enjoy the application that is so user friendly and simple.

Tips for Beginners:

Make use of Pablo’s preset dimensions to ensure your social media images are perfectly formatted.  Play around with different text and background images to make stunning graphics that pop in social feeds. 

4. Snappa

Snappa tool is a flexible design tool to create digital assets such as social media posts, marketing materials, and blog images.  A system that includes a set of features in its free plan makes it a good decision for occasional design requirements. 

Snappa Logo - Free Graphic Design Tool for Creating Occasional Images in 2024

Features:

The Snappa free plan allows you to use design templates, stock image photos, and some basic editing tools. Users may construct images aimed at various social media, blogs, and other digital platforms. Snappa’s intuitive interface and design functionalities make it a valuable tool for beginners looking to create high-quality visuals.

Design Templates and Photos:

Snappa provides a good selection of templates and stock photos that users can utilize for different types of content. Whether you’re creating a social media post, a blog graphic, or a marketing flyer, Snappa’s templates and photo library can help you produce professional-looking designs.

User Experience:

Snappa’s user-friendly interface allows beginners to navigate through design options easily. The tool’s drag-and-drop functionality simplifies the design process, making it accessible for users with little to no design experience.

Pricing:

  • Free Plan: Features templates, stock photos, and basic editing tools. Fixed a certain number of downloads that can be allowed in the month.
  • Snappa Pro: $10 per month or $120 per year.  Besides premium templates, a large stock library, and unlimited downloads, other features are also included. 
  • Snappa Team: $20 per month for as many as five people. Teamworking and other design tools are available.

Pros:

  • User-Friendly Interface: Snappa’s intuitive design workspace makes it easy for beginners to create professional-quality graphics.
  • Good Selection of Templates and Photos: The tool’s free plan includes a range of design templates and stock photos suitable for various projects.
  • Affordable Paid Plans: Snappa’s pricing is competitive, offering additional features and resources at a reasonable cost.

Cons:

  • Limited Free Plan: The basic plan of Snappa includes free features but does not allow users to download them in large quantities and restricts access to premium content materials. Users may need to upgrade to the paid plan for more extensive features.
  • Occasional Limitations on Customization: Some advanced design features are only available in the paid plans, which may limit customization options for free users.

Ideal for:

Snappa is ideal for individuals who need a versatile tool for occasional design projects, including social media graphics and marketing materials.   A novice can take certain advantages from the customizable templates which the software provides in an easy-to-use format.

Tips for Beginners:

Explore Snappa’s template library to find designs that fit your needs. Utilize the tool’s stock photo library to enhance your graphics and experiment with different design elements to create visually appealing content.

5. VistaCreate

VistaCreate, formerly known as Crello, is a free design tool that offers a range of features for creating both social media and print designs. This one is recognized for the simplicity of its operation and a very large collection of design components. 

VistaCreate Logo - Free Graphic Design App for Social Media and Print Designs in 2024

Features:

VistaCreate’s free plan includes access to various templates, design tools, and a library of photos and illustrations. The tool supports both digital and print design projects, providing versatility for users with diverse design needs.

Design Elements and Templates:

VistaCreate offers a wide variety of templates and design elements that users can utilize for different projects. Whether you’re designing a social media graphic, a poster, or a flyer, VistaCreate’s extensive library provides ample resources to enhance your designs.

User Experience:

VistaCreate’s interface is designed for ease of use, making it accessible for beginners. The tool’s drag-and-drop functionality and pre-designed templates simplify the design process, allowing users to create professional-looking graphics quickly.

Pricing:

  • Free Plan: Includes access to a selection of templates, design tools, and a library of photos and illustrations.  Only some of the top functions and materials are available. 
  • VistaCreate Pro: $10 per month or $120 per year. Offers access to additional design elements, premium templates, and enhanced customization options.
  • VistaCreate Business: $30 per month or $300 per year. Includes advanced features, team collaboration tools, and additional design resources.

Pros:

  • Wide Variety of Templates: VistaCreate offers numerous templates suitable for different types of design projects, including social media graphics and print materials.
  • Easy-to-Use Interface: The tool’s interface is designed to be user-friendly, making it accessible for beginners with no prior design experience.
  • Versatility in Design Projects: VistaCreate supports both digital and print design projects, providing flexibility for various design needs.

Cons:

  • Limited Features in Free Version: Some advanced features and premium resources are only available in the paid version of VistaCreate.
  • Occasional Watermarks: Certain designs created with the free plan may include watermarks, which can be a drawback for users seeking a polished finish.

Ideal for:

VistaCreate is the right tool for users who have a wide range of requirements and need it for both social media and print. Because of its user-friendly interface that easily gets the hang of and provides a varied design library, it is the ideal software for novices. 

Tips for Beginners:

Take advantage of VistaCreate’s diverse template library to quickly create professional-looking designs. Experiment with different design elements and customization options to find the best combinations for your projects. Utilize the tool’s print design features to create high-quality materials for offline use.

Comparison of Top 5 Best Free Graphic Design Tools

Feature Canva Adobe Express Pablo by Buffer Snappa VistaCreate
Free Plan Access Yes Yes Yes Yes Yes
Design Templates Extensive library for various needs Wide range, integrated with Adobe assets Basic, social media-focused Good selection, occasional use Extensive for digital and print designs
Stock Photos & Illustrations Large collection, both free and paid Integrated with Adobe library Limited, basic background options Includes free and premium photos Large collection, free and premium
Drag-and-Drop Interface Yes Yes Yes Yes Yes
Customization Options High (especially with Pro) Moderate (more in Pro) Basic customization Moderate (more in Pro) High (especially with Pro)
Social Media Specific Features Yes (various sizes and formats) Yes (integrated with Adobe tools) Optimized for social media Yes (preset dimensions) Yes (social media and print)
Video & Animation Support Basic (Pro for advanced features) Yes (basic animations) No No Yes (Pro for advanced animations)
Collaboration Features Yes (real-time collaboration) Yes (integrated with Adobe Cloud) No No Yes (team features in Pro)
Mobile App Availability Yes Yes No Yes Yes
Pricing Free; Pro $12.99/month or $119.99/year Free; Premium $9.99/month Free (no paid plans) Free; Pro $10/month or $120/year Free; Pro $10/month or $120/year
Ideal For Social media, marketing, presentations Branding, side hustles, professional content Quick social media graphics Occasional image creation, various uses Versatile design, both digital and print

Choosing the Right Tool

Factors to Consider: 

When choosing a free graphic design tool, think about these elements:

  • Specific Design Needs: The different tools come with certain functions which are perfect for a certain type of design project. Choose a tool that aligns with your primary needs, whether it’s social media graphics, marketing materials, or print designs.
  • User Interface: An easy and user-friendly interface is what beginners need. Opt for tools that provide easy navigation and straightforward design processes.
  • Features Available in Free Plans: Compare the features offered in the free plans of different tools. Some may offer more comprehensive options, while others might have limitations.

Recommendations:

  • For Social Media Graphics: Canva and Pablo by Buffer are excellent choices.  Canva comes with a myriad of ready-made templates, and for a quick image that you want to share with friends, Pablo is an ideal choice. 
  • For Branding and Marketing Materials: Adobe Express and Snappa offer robust tools for creating professional-quality content.
  • For Versatility in Design Projects: VistaCreate stands out for its wide range of templates and design tools.

Conclusion

Graphic design tools have become indispensable for creating visually engaging content, especially for beginners. The five tools highlighted in this article—Canva, Adobe Express, Pablo by Buffer, Snappa, and VistaCreate—offer a range of features and benefits suitable for various design needs. You are the one getting the right one for your needs and getting to creating beautiful graphics without effort when you learned the pros and cons of each tool. 

Call to Action:

Explore these top free graphic design tools and see which one aligns with your design needs. Experiment with their features, take advantage of their templates and design elements, and start creating visually appealing content that captures your audience’s attention. Catch other relevant articles and guides on graphic design and content creation for more tips and resources.

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